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      <image:title>FASHION MAGAZINE: THE CLEAN BEAUTY MOVEMENT HAS EMBRACED PERFUME</image:title>
      <image:caption>Fashion Magazine features Heretic Parfum</image:caption>
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      <image:title>HOLLYWOOD REPORTER FEATURES FLORGASM</image:title>
      <image:caption>Florgasm Perfume featured in the Hollywood Reporter</image:caption>
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      <image:caption>portrait of Dr. Will Cole</image:caption>
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      <image:caption>Portrait of Shaun Ross with eyes closed</image:caption>
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      <image:title>I AM HERETIC: BETONY VERNON</image:title>
      <image:caption>Sensual portrait of Betony Vernon with arms covering body</image:caption>
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    <lastmod>2022-02-02T19:49:29-08:00</lastmod>
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      <image:title>I AM HERETIC: MAURICE HARRIS</image:title>
      <image:caption>Portrait of Maurice Harris holding two roses</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/dita-von-teese</loc>
    <lastmod>2021-07-21T09:27:51-07:00</lastmod>
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      <image:title>I AM HERETIC: DITA VON TEESE</image:title>
      <image:caption>Dita Von Teese posing with elegant black gloves</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/armen-ra</loc>
    <lastmod>2021-07-21T09:33:43-07:00</lastmod>
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      <image:caption>Armen Ra playing music on a theremin</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/violet-chachki</loc>
    <lastmod>2021-07-21T09:30:30-07:00</lastmod>
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      <image:title>I AM HERETIC: VIOLET CHACHKI</image:title>
      <image:caption>Violet Chachki posing with elegant gloves, Photo by Ruven Afanador.</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/mandy-aftel</loc>
    <lastmod>2021-07-21T09:25:02-07:00</lastmod>
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      <image:title>PODCAST 04: MANDY AFTEL</image:title>
      <image:caption>Natural perfumer Mandy Aftel</image:caption>
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      <image:title>WILD ALCHEMY WITH JEMMA FOSTER</image:title>
      <image:caption>Emma Foster doing drink mixology at a bar</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/ash-ranpura</loc>
    <lastmod>2021-07-21T09:34:12-07:00</lastmod>
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      <image:caption>Portrait of Dr. Ash Ranpura</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/barbara-paldus</loc>
    <lastmod>2021-07-21T09:25:42-07:00</lastmod>
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      <image:title>PODCAST 06: BARBARA PALDUS</image:title>
      <image:caption>Portrait of Barbara Paldus</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/monica-brand</loc>
    <lastmod>2021-08-27T18:56:18-07:00</lastmod>
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      <image:title>PODCAST 09: MONICA BRAND</image:title>
      <image:caption>Astrologer Monica Brand</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/haute-living</loc>
    <lastmod>2021-08-05T18:55:59-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0158/2484/6912/articles/Haute-Living.jpg?v=1618968165</image:loc>
      <image:title>HAUTE LIVING: FUNCTIONAL FRAGRANCE, THE LATEST SCENT TREND</image:title>
      <image:caption>Dirty Grass Perfume Featured in Haute Living Magazine</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/violet-grey-signature-scent</loc>
    <lastmod>2021-05-07T00:08:26-07:00</lastmod>
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      <image:title>VIOLET GREY: HOW TO FIND YOUR SIGNATURE SCENT</image:title>
      <image:caption>Violet Grey Melrose Place Perfume</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/c-mag-interview</loc>
    <lastmod>2021-05-07T00:07:34-07:00</lastmod>
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      <image:title>C MAGAZINE: THREE VISIONARIES OF CLEAN BEAUTY</image:title>
      <image:caption>California Magazine Interview with Douglas Little</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/sunday-riley</loc>
    <lastmod>2021-08-05T18:56:17-07:00</lastmod>
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      <image:title>SUNDAY RILEY: THE BEST CBD PRODUCTS</image:title>
      <image:caption>Sunday Riley Article Featuring Dirty Grass</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/beauty-stoned</loc>
    <lastmod>2021-06-11T12:09:17-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0158/2484/6912/articles/Beauty-Stoned.jpg?v=1620176210</image:loc>
      <image:title>BEAUTY STONED FEATURES DIRTY VANILLA</image:title>
      <image:caption>Dirty Vanilla featured in Beauty Stoned</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/town-and-country</loc>
    <lastmod>2021-06-11T12:16:11-07:00</lastmod>
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      <image:title>TOWN &amp; COUNTRY FEATURES FLOWER PORN</image:title>
      <image:caption>Town and Country Magazine</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/vogue</loc>
    <lastmod>2021-05-14T09:48:04-07:00</lastmod>
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      <image:title>VOGUE FEATURES SCANDALWOOD</image:title>
      <image:caption>Douglas Little and Dita Von Teese</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/flaunt</loc>
    <lastmod>2021-05-14T10:00:54-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0158/2484/6912/articles/Flaunt-Magazine.jpg?v=1621011654</image:loc>
      <image:title>FLAUNT MAGAZINE INTERVIEW WITH DOUGLAS LITTLE</image:title>
      <image:caption>Perfumer Douglas Little</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/the-cut-dirty-gingerbread</loc>
    <lastmod>2021-06-11T12:07:53-07:00</lastmod>
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      <image:title>THE CUT FEATURES DIRTY GINGERBREAD</image:title>
      <image:caption>Dirty Gingerbread Candle</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/kelia-moniz</loc>
    <lastmod>2021-08-16T18:37:15-07:00</lastmod>
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      <image:title>I AM HERETIC: KELIA MONIZ</image:title>
      <image:caption>Surfer Kelia Moniz holding a bottle of Dirty Coconut</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/the-zoe-report</loc>
    <lastmod>2021-07-22T13:29:02-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0158/2484/6912/articles/The-Zoe-Report.jpg?v=1623434405</image:loc>
      <image:title>THE ZOE REPORT FEATURES DIRTY GRASS</image:title>
      <image:caption>The Zoe Report features Dirty Grass Perfume</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/c-magazine-dirty-violet</loc>
    <lastmod>2021-06-11T12:03:19-07:00</lastmod>
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      <image:title>C MAGAZINE FEATURES DIRTY VIOLET</image:title>
      <image:caption>C Magazine Features Dirty Violet Perfume</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/man-repeller</loc>
    <lastmod>2021-07-22T13:31:38-07:00</lastmod>
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      <image:title>MAN REPELLER FEATURES SMUDGE</image:title>
      <image:caption>Man Repeller Features Smudge</image:caption>
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    <lastmod>2021-07-22T13:31:15-07:00</lastmod>
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      <image:title>NY MAG FEATURES SCANDALWOOD</image:title>
      <image:caption>NY Mag Features Scandalwood Perfume</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/beauty-independent</loc>
    <lastmod>2021-07-22T13:26:34-07:00</lastmod>
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      <image:title>BEAUTY INDEPENDENT: THE PERFUMER BEHIND THE VIRAL CANDLE</image:title>
      <image:caption>Beauty Independent Features The Vagina Candle</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/e-news</loc>
    <lastmod>2021-07-22T13:30:46-07:00</lastmod>
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      <image:title>E! TRENDSETTERS AT WORK</image:title>
      <image:caption>E! Interview with Douglas Little</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/people-magazine</loc>
    <lastmod>2021-07-22T13:28:37-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0158/2484/6912/articles/People-Magazine.jpg?v=1623445057</image:loc>
      <image:title>PEOPLE MAGAZINE FEATURES ORGASM CANDLE</image:title>
      <image:caption>People Magazine feature Orgasm Candle</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/wwd-the-herbalist</loc>
    <lastmod>2021-07-22T13:30:18-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0158/2484/6912/articles/WWD-The-Herbalist.jpg?v=1623445827</image:loc>
      <image:title>WWD FEATURES THE HERBALIST</image:title>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/hollywood-reporter-the-herbalist</loc>
    <lastmod>2021-07-22T13:26:52-07:00</lastmod>
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      <image:title>HOLLYWOOD REPORTER FEATURES THE HERBALIST</image:title>
      <image:caption>Hollywood Reporter features The Herbalist</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/ny-post-the-herbalist</loc>
    <lastmod>2021-08-05T18:56:50-07:00</lastmod>
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      <image:title>NY POST FEATURES THE HERBALIST</image:title>
      <image:caption>NY Post Features The Herbalist Perfume</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/cosmopolitan</loc>
    <lastmod>2021-07-22T14:09:22-07:00</lastmod>
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      <image:title>COSMO FEATURES THE VAGINA CANDLE</image:title>
      <image:caption>Cosmopolitan Magazine features Vagina Candle</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/dazed</loc>
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      <image:title>DAZED FEATURES DIRTY VIOLET</image:title>
      <image:caption>Dazed Magazine Features Dirty Violet</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/lofficiel</loc>
    <lastmod>2021-08-05T18:57:16-07:00</lastmod>
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      <image:title>L&apos;OFFICIEL: CHIC CBD BEAUTY PRODUCTS</image:title>
      <image:caption>L&apos;Officiel features CBD perfume</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/violet-grey-dirty-grass</loc>
    <lastmod>2021-07-22T14:30:38-07:00</lastmod>
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      <image:title>VIOLET GREY: THE FRAGRANCE THAT PROVIDES INSTANT CALM</image:title>
      <image:caption>Violet Grey Features Dirty Grass Perfume</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/ny-post-interview</loc>
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      <image:title>NY POST INTERVIEWS DOUGLAS LITTLE</image:title>
      <image:caption>NY Post Interviews Douglas Little</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/well-and-good</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0158/2484/6912/articles/Well-And-Good.jpg?v=1626990708</image:loc>
      <image:title>WELL + GOOD: PERFUME TO BALANCE YOUR EMOTIONS</image:title>
      <image:caption>Well and Good Article about Functional Fragrance</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/coveteur</loc>
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      <image:title>COVETEUR INTERVIEWS DOUGLAS LITTLE</image:title>
      <image:caption>Coveteur Magazine Interview with Douglas Little</image:caption>
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  <url>
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    <lastmod>2021-08-04T18:13:40-07:00</lastmod>
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      <image:title>ELLE FEATURES DIRTY LEMON</image:title>
      <image:caption>Cover of Elle Magazine featuring Taylor Swift</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/harpers-bazaar</loc>
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    <image:image>
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      <image:title>HARPER&apos;S BAZAAR: THE BEST NATURAL &amp; ORGANIC PERFUMES</image:title>
      <image:caption>Midnight Toker Perfume featured in Harper&apos;s Bazaar Magazine</image:caption>
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  </url>
  <url>
    <loc>https://thehereticparfusale.com/blogs/press/byrdie</loc>
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      <image:caption>Byrdie features Dirty Grass Perfume</image:caption>
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      <image:caption>WWD Magazine features Douglas Little</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/refinery-29</loc>
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      <image:caption>Refinery29 Features Florgasm Perfume</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/the-cut-dirty-grass</loc>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/marie-claire</loc>
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      <image:caption>Marie Claire Magazine features Dirty Vanilla Perfume</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/gregory-arlt</loc>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/pam-grossman</loc>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/playlist-dirty-coconut</loc>
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      <image:caption>vintage image of woman walking on the beach</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/ben-page</loc>
    <lastmod>2021-11-02T16:24:11-07:00</lastmod>
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      <image:title>FOREST BATHING WITH BEN PAGE</image:title>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/playlist-dirty-hinoki</loc>
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      <image:caption>Japanese woman holding a record</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/press/healthline</loc>
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      <image:title>HEALTHLINE: BEST CLEAN, NON-TOXIC PERFUMES</image:title>
      <image:caption>Three perfume bottles</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/ny-times-dirty-grass</loc>
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      <image:caption>New York Times magazine features Dirty Grass</image:caption>
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      <image:caption>Out Magazine article about Perfumes to Try</image:caption>
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  <url>
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      <image:title>WALLPAPER</image:title>
      <image:caption>Wallpaper Magazine image of cannabis plant</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/la-times</loc>
    <lastmod>2021-09-08T12:33:34-07:00</lastmod>
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      <image:caption>Douglas Little blending perfume</image:caption>
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      <image:caption>Paper Mag features CBD products</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/press/in-style</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0158/2484/6912/articles/In-Style.jpg?v=1631142054</image:loc>
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      <image:caption>Midnight Toker 50mL Perfume bottle</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/august-tea</loc>
    <lastmod>2021-10-12T13:34:21-07:00</lastmod>
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      <image:caption>Gina and Aaron, Founders of August Tea</image:caption>
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      <image:title>PODCAST 17: DR. NICKI MONTI</image:title>
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    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/poltergeist</loc>
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      <image:title>POLTERGEIST: NOTES FROM THE PERFUMER</image:title>
      <image:caption>Poltergeist Perfume with Smoke</image:caption>
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      <image:title>PARTY ALCHEMY WITH DOUGLAS LITTLE</image:title>
      <image:caption>Bergdorf Goodman Home &amp; Garden by Douglas Little</image:caption>
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  <url>
    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/history-of-halloween</loc>
    <lastmod>2021-10-27T16:10:35-07:00</lastmod>
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      <image:title>PODCAST 18: THE HISTORY OF HALLOWEEN</image:title>
      <image:caption>Lesley Bannatyne</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/drew-martin</loc>
    <lastmod>2023-09-13T14:31:22-07:00</lastmod>
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      <image:title>THE HERBALIST WITH DREW MARTIN</image:title>
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    <lastmod>2022-01-03T18:34:37-08:00</lastmod>
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      <image:title>DREAM ANALYSIS WITH LAYNE DALFEN</image:title>
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    <lastmod>2022-01-19T22:00:01-08:00</lastmod>
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      <image:title>INSIDE SCENTBIRD WITH MARIYA NURISLAMOVA</image:title>
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    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/sacred-frankincense</loc>
    <lastmod>2022-02-07T11:37:38-08:00</lastmod>
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    <image:image>
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      <image:title>SACRED FRANKINCENSE WITH DR. ANJANETTE DECARLO</image:title>
      <image:caption>Frankincense resin</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/ghia</loc>
    <lastmod>2022-03-13T09:35:49-07:00</lastmod>
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      <image:caption>Founder of Ghia</image:caption>
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    <lastmod>2022-06-10T09:39:53-07:00</lastmod>
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      <image:title>PLANT SOME SHIT WITH RON FINLEY</image:title>
      <image:caption>Ron Finley</image:caption>
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    <loc>https://thehereticparfusale.com/blogs/i-am-heretic/nosferatu-hereticparfum</loc>
    <lastmod>2024-10-30T17:28:16-07:00</lastmod>
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      <image:title>NOSFERATU X HERETICPARFUM</image:title>
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    <lastmod>2025-03-25T21:06:26-07:00</lastmod>
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    <lastmod>2025-09-12T12:18:02-07:00</lastmod>
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      <image:title>BILL CRISAFI X HERETIC</image:title>
      <image:caption>Artist Bill Crisafi</image:caption>
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    <lastmod>2025-10-29T17:53:45-07:00</lastmod>
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      <image:title>EDWARD GOREY X HERETIC: THE MASTER OF BEAUTIFUL UNEASE</image:title>
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